Marketing & Campaigns
Christmas at Mount Paran
Mount Paran Church of God
My Role & Creative Process
As a Marketing/Media Intern at Mount Paran Church, I worked alongside another team member to brainstorm ideas and develop the creative direction for the Christmas at Mount Paran campaign.
We explored nostalgic Christmas imagery, color palettes, typography, promotional graphics, and video concepts to create a warm and welcoming atmosphere. Our goal is to reach both the church community and individuals or families looking for a place to celebrate Christmas.
We are currently working on promotional materials and exploring ideas for social media content to help build excitement for the upcoming Christmas services.
Explore the Creative Process ↓
Nostalgic winter moodboard
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I worked alongside another Mount Paran team member to create a moodboard using Cosmos. We gathered inspiration from nostalgic winter imagery, colors, and visual styles to help establish the creative direction for the Christmas at Mount Paran campaign.
Color palette
We used Coolors to explore different color palettes for the Christmas at Mount Paran campaign. Since blue is already a recognizable color for the church, we wanted to explore shades of teal and green to create a festive Christmas look. We're leaning more toward these colors rather than traditional Christmas reds. If we decide to incorporate red, we plan to use softer, lighter shades as accents.
Our color palette is still being developed as we explore different combinations that fit the campaign's nostalgic Christmas theme.
Fonts & Typography
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For the Christmas at Mount Paran campaign, we explored different font styles that combine elegance with a nostalgic Christmas feel. We wanted to create a balance between vintage and modern typography while keeping the text easy to read.
Our idea is to use a cursive or script font for “Christmas” to give it a festive touch, while using a simpler serif or sans-serif font for “at Mount Paran.” These are some of the font styles we are considering as we continue developing the campaign's visual direction.
Social Media and Content Strategy
In process
Main Campaign Graphic
In process
Promotional Materials and Applications
We are planning how the campaign will appear across social media, flyers, and church screens. Final applications and their publication status can be documented as materials are confirmed.
Let’s create something meaningful.
© 2026 Damaris Rabanales · Marketing, Design & Photography.